This top-10 is derived from my personal experience, directly by coaching more than 100 startups and indirectly through my involvement in 300 other startups over the last decade.
- Underestimate timelines before the company is making profit (underestimating the marketing & roll-out costs)
- Overestimating the market size
- Funding problems and cash flow problems
- Problems with customer acquisition (“everyone likes it, but nobody buys it”)
- No clear pricing and/or revenue model
- Not enough experienced sales power in the team
- Competition of other products or services
- Product / service is not as good as expected
- Problems with scaling up and growth
- Internal troubles within the management team
1. Underestimate timelines before the company is making profit (underestimating the marketing & roll-out costs)
Lots of startups really think they make profit within 12 months. In all the business plans, I see huge revenues in the first year. In practice, unfortunately, most startups still have a negative cash flow after 3 years.
2. Overestimating the market size
Lots of startups start to calculate…